MAKE LULLAAPART OFEVERY DAY.
30 LULLAA every month delivered for free.
15 delivered approximately fortnightly.
A private membership built around your daily ritual.
Approx. $6.63 per bottle — plus member access and tier benefits. FREE delivery is included.
See what each level unlocks ↓WHY BUY ONE
AT A TIME?
If LULLAA is part of your routine, membership is simply the smarter way to buy it.
Thirty bottles bought one at a time.
30 LULLAA + member access + tier benefits + free shipping.
CHOOSE HOW LONG
YOU WANT TO BELONG.
Every membership is $199/month. The difference is your commitment — and the level of access that commitment unlocks.
- 30 LULLAA every month
- 15 delivered approximately fortnightly
- Private Members Lounge access
- Member-only updates and offers
- Standard access to new releases
- Everything in Bronze
- Early access to selected new products
- Early access to selected limited releases
- Selected Silver member opportunities
- One eligible membership pause
- Everything in Silver
- Priority access to new releases
- Priority access to selected limited releases
- Priority selected member opportunities
- Up to two eligible membership pauses
- Everything in Gold
- First access to selected new products
- Highest priority for selected opportunities
- Platinum-only experiences and offers
ONE DAILY
RITUAL.
Thirty days. Thirty LULLAA. One simple monthly rhythm — so the product you already choose does not have to be another thing to remember.
THE LONGER
YOU BELONG,
THE MORE
YOU UNLOCK.
FOUR LEVELS.
ONE MONTHLY PRICE.
| Benefit | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Minimum commitment | 3 months | 6 months | 9 months | 12 months |
| Product releases | Access | Early | Priority | First |
| Member opportunities | Standard | Selected | Priority | Highest |
| Pause privilege | — | 1 eligible pause | Up to 2 | Up to 2 |
| Exclusive member draws | — | — | — | Every 2 months* |
PLATINUM
CHANGES
EVERYTHING.
Twelve months of LULLAA. First access. Highest priority. And something no other membership level receives.
EVERY TWO MONTHS.
This benefit belongs to one level only: Platinum.
WHAT COULD
PLATINUM UNLOCK?
ESCAPE
Extraordinary opportunities beyond the everyday.
WELLNESS
Experiences designed around wellbeing.
EXPERIENCE
Moments you don't simply book. You're invited to them.
*Individual Platinum prizes, eligibility, entry periods and terms are announced with each draw. Imagery is illustrative of experience categories and does not represent a guaranteed prize.
YOUR PRIVATE
LULLAA WORLD.
Membership continues beyond delivery. Your Members Lounge becomes your home for private updates, releases, opportunities and experiences.
HOW IT WORKS.
Select Bronze, Silver, Gold or Platinum.
30 LULLAA every month, in an approximately fortnightly rhythm.
Enter your private Members Lounge and member benefits.
Your level of access grows with the commitment you choose.
CLEAR FROM DAY ONE.
Your selected membership is charged at $199 each month during its minimum term. Standard membership delivery is FREE within eligible New Zealand delivery areas.
Bronze: 3 months. Silver: 6 months. Gold: 9 months. Platinum: 12 months.
Manage billing details through your customer account. Eligible pause and cancellation rules are explained in the Membership Terms.
ENTER THE WORLD
OF LULLAA.
This is more than membership.
It’s where you belong.
YOUR DAILY RITUAL
STARTS HERE.
30 LULLAA every month.