Lullaa™
Wellness, Rooted in Nature. Validated by Science.
A new category of biotech-driven wellness milk blending New Zealand dairy, validated botanicals, synbiotics, collagen, and honey — one golden ritual.
Why a New Category?
Wellness today is reduced to energy drinks, protein RTDs, and vitamins. None deliver holistic, science-backed daily wellness. Lullaa™ creates a new global category — biotech-driven, IP-protected, and built for everyday rituals.
Energy Drinks
$86B market built on sugar + caffeine. Energy today, crash tomorrow.
Protein RTDs
$18B market — but muscle-only focus, ignoring recovery & gut health.
Vitamins
NZ survey: 44% rely on vitamins, but only 10% recognise botanicals.
The Four Pillars of Real Wellness
Not quick fixes — foundations that build resilience, recovery, and health span.
🥛 NZ Dairy
Grass-fed, world-class nutrition base.
🌿 Botanicals
Clinically validated for stress, recovery & vitality.
🧬 Synbiotics
Probiotics + prebiotics for gut & immune balance.
✨ Collagen & Honey
Beauty, joint support, and natural energy.
Consumers Are Ready
62%
Found the concept appealing or very appealing
78%
Said it’s unique or very unique
51%
Would pay a premium to try it
Source: Stickybeak NZ Consumer Concept Test (2025)
Lullaa™ Wellness Hub
A digital ecosystem that rewards daily rituals, gamifies wellness, and connects every golden bottle with loyalty and sustainability.